The Story in ten chapters
Stephan Schneider: Scientific Theory of Culture / Pelican Avenue: The Last Part of the Cycle Fiction / The White Cape: Sustaining the Future / The Creation of New Worlds: Races, Types and Ethnic Groups / Raf Simons: Material World / Antony Hegarty: Voice One / Bernhard Willhelm: A Photographic Testimony Between and Beyond Science and Art / Eleonora Salvatore: More than a Pretty Face / Sophie Auster: Good Bless America / Hermann Fankhauser: The Man Who Found The Missing Link.

Ten brands around the world
Raf Simons / Veronique Branquinho / Bless / Cosmic Wonder Light Source / Zero Maria Cornejo / Zucca Cabane De Zucca / Bernhard Willhelm / Toga / Pelican Avenue / Fabrics Interseason.

Ten multibrand stores around the world
Seven New York / Opening Ceremony / Kronkron / Debut / Park / Paris Texas / Heimat / Song / Persuade / B Store.